MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

Best-performing channel I’ve never paid for.

Consistency is a strategy

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1,952

I value and respect your privacy.

One short email a day on marketing and business, from years of doing the work.

Today · piece 1952

Spend loyalty on making things better

Customers who would never leave can be quietly charged for their loyalty. Or that loyalty can be spent asking them for a change that takes effort but leaves them better off.

Read it →

Earlier pieces, by

  1. Stop asking if it will work
  2. Learning starts before the lesson
  3. Slop is a choice, not a tool
  4. A hidden ad ruins the answer and the ad
  5. The sale is decided before the page
  6. A job is handed to you. Work is chosen.
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