MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

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Consistency is a strategy

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One short email a day on marketing and business, from years of doing the work.

Today · piece 1964

Charge more, then keep the promise

You can leave the price fight: charge a lot and give people more than they paid for. Finding buyers is easy. Keeping that promise, even in a bad year, is the real work.

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Earlier pieces, by

  1. The damage starts after the mistake
  2. Maybe costs more than no
  3. Say the good thing that is there
  4. We pay for the story that comes with it
  5. Give people a way out
  6. Worry spreads fast, calm takes work
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