MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

Best-performing channel I’ve never paid for.

Consistency is a strategy

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One short email a day on marketing and business, from years of doing the work.

Today · piece 1932

The chocolate in the photograph

A wrapper that shows more than the pack holds wins the sale and books the disappointment in the same moment. Making the photograph better is never a substitute for making the thing better.

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Earlier pieces, by

  1. Fast hours ago
  2. Fed like a stranger
  3. Proof of the missing fries
  4. Nobody kept the card
  5. Check-in was fine
  6. Whatever he said
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