MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

Best-performing channel I’ve never paid for.

Consistency is a strategy

Days running
1,949

I value and respect your privacy.

One short email a day on marketing and business, from years of doing the work.

Today · piece 1949

Slop is a choice, not a tool

Slop gets blamed on the machine that made it. It really comes from a person who stopped caring, so the question to ask is who let it go out.

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Earlier pieces, by

  1. A hidden ad ruins the answer and the ad
  2. The sale is decided before the page
  3. A job is handed to you. Work is chosen.
  4. The last take is simply the one you accepted
  5. A good sale survives the truth
  6. Easy to share, hard to sell
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