MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

Best-performing channel I’ve never paid for.

Consistency is a strategy

Days running
1,956

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One short email a day on marketing and business, from years of doing the work.

Today · piece 1956

Following a trend means arriving late

If you can see a trend clearly, the front has already moved. Early only exists while most people have not arrived, so following can never put you ahead.

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Earlier pieces, by

  1. Make smaller promises and beat them
  2. You hand out status without noticing
  3. Not all nonsense is the writer's fault
  4. Spend loyalty on making things better
  5. Stop asking if it will work
  6. Learning starts before the lesson
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