Plan spend from contribution margin
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Raise conversions without raising spend
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We steer by unit economics
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Plan spend from contribution margin . Raise conversions without raising spend . We steer by unit economics ·
Fix broken funnels for a living
.
Make your Ads pay for themselves
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Repeatable systems for DTC growth
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Fix broken funnels for a living . Make your Ads pay for themselves . Repeatable systems for DTC growth ·
THE PROBLEM
Growth gets messy when there’s no system. You’re doing “marketing” every day: posting, boosting, testing ads, sending emails; yet results still feel random, and at some point they stop. Growth gets atrophied. You haven’t stopped being creative. You just need a consistent system that everyone can look at. Growth happens when your business rebuilds its ability to take massive, consistent action.
At MadanyCo™, we believe that growth is in the doing … in the volume of actions taken per unit of time.
When there’s no clear marketing & financial plan, you end up: chasing ROAS week to week, burning through creatives with no learnings, discounting to hit targets, guessing what’s actually driving sales, spending time you don’t have.
We fix all that by installing The Pulse System™ you can run every week; covering your owned, paid, and earned media efforts. All in one place.
We dive deep into understanding your goals, positioning, helping you clear the noise, and freeing up your time. Our mission is simple: ensuring your marketing works harder for you, delivering a measurable Marketing Efficiency Ratio (MER) that ensures you earn at least $3 for every $1 spent on marketing.
Let’s cut through the confusion and make all your marketing efforts pay off.
THE PROMISE
Stop guessing. Start scaling with our The Pulse System™. Your custom-built operating system, designed
for profitable GROWTH. This is the heartbeat of growth: daily action driven by a clear financial plan.
Marketing shouldn’t be a pile of tactics. It should run like operations: clear targets, repeatable cadences, and measurable performance.
The Pulse System is simply (Financial Plan + Marketing Plan)*Daily Workflow.
The Pulse System™ combines quantitative analysis via data modeling with qualitative knowledge of your brand to produce a detailed plan that you’ll take to the bank.
With The Pulse System™ you get:
A clear growth plan (what to do, in what order, and why)
A creative testing engine (angles -> hooks -> iretations -> winners)
Channels execution (Meta/Tiktok/Google + Landing pages alignment)
Lifecycle revenue (Email/SMS flows + campaigns that lift LTV)
Reporting you can trust (CAC targets, MER, contribution margin guardrails)
Everything we do ties back to one thing: profitable growth.
