MadanyCo.™
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I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Today · piece 632

We do it because we did it

Most of next year's plan is this year's plan with the dates changed. Nobody decided that. It is what happens when nobody decides.

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Earlier pieces

  1. Field notes, National DayMarket
  2. Everyone turns greenMarket
  3. A loan against next monthOperator
  4. The week beforeMarket
  5. Give away the useful thingInside
  6. The queue is the adMarket
  7. Structure, not sentencesCraft
  8. A Wednesday this yearMarket
  9. Who the purchase is forInside
  10. Arabic is not a translationMarket
  11. Cash is a trust instrumentMarket
  12. What the extra dashboard is forInside
  13. Jeddah, properlyMarket
  14. Short is harderCraft
  15. Fine creative, wrong promiseOperator
  16. The deadline does the sellingMarket
  17. Who says noInside
  18. One variableOperator
  19. Read the menuMarket
  20. Say it out loudCraft
  21. Budget before strategyInside
  22. Nobody is waitingMarket
  23. HarvestingOperator
  24. A plan and a requestInside
  25. The rate card has seasonsOperator
  26. Leave the list aloneCraft
  27. The first shop backMarket
  28. Whose peak it isInside
  29. Booked with the courierOperator
  30. The canteen is a tenderMarket
  31. Live in the quiet monthOperator
  32. The irreversible half of the planInside
  33. Nothing leaves the menuMarket
  34. When they ask for a reportOperator
  35. The total matchedInside
  36. The small pack's monthMarket
  37. The first four wordsCraft
  38. Two months of noticeOperator
  39. Somebody already forecast thisMarket
  40. What the offsite costInside
  41. Who named the adsOperator
  42. The offer you filedMarket
  43. The print shop monthInside
  44. The account I kept rebuildingOperator
  45. Feet grow, bags do notMarket
  46. What the template hidesOperator
  47. Nobody wants the cheapest oneCraft
  48. The plan lives on one laptopInside
  49. The school picks the shopMarket
  50. The list changed time zoneOperator
  51. The team in the invoicesInside
  52. Which half is profitableMarket
  53. The length of the monthOperator
  54. What comes back in the suitcaseMarket
  55. Twelve posts a monthInside
  56. Nobody here has ordered itOperator
  57. The name that left the roomCraft
  58. The kiosk rounds for youMarket
  59. The chairman's roadInside
  60. The stamp cardOperator
  61. Field notes, the desert roadMarket
  62. Message us for the priceOperator
  63. The HR calendarInside
  64. A holiday nobody decoratesMarket
  65. The app nobody opensOperator
  66. The levy in the leaseInside
  67. Fifty degrees in the vanMarket
  68. The word newCraft
  69. The name on the statementOperator
  70. First on the listMarket
  71. Two bosses, one planInside
  72. What counts as a resultOperator
  73. A wedding in the dead monthMarket
  74. No vendor, no lineInside
  75. Noon to midnightOperator
  76. Three stickers deepMarket
  77. The inbox knows firstOperator
  78. Due to circumstancesCraft
  79. The margin nobody reopenedInside
  80. The car in the atriumMarket
  81. Approved by the founderOperator
  82. Nouns on the agendaInside
  83. The price of waterMarket
  84. The ratio has a currencyOperator
  85. The weekend that cannot leaveMarket
  86. The free weeks in the dealInside
  87. Delivered to an empty houseOperator
  88. Write from SeptemberCraft
  89. Front row, back rowMarket
  90. Blamed on the summerInside
  91. Page three in SeptemberOperator
  92. Jeddah opens in RiyadhMarket
  93. The campaign from the founding yearOperator
  94. The call nobody wants to makeInside
  95. Cairo's summer tourist speaks ArabicMarket
  96. The radius did not travelOperator
  97. After the summer is a rankInside
  98. Bought on the way homeMarket
  99. Written for glareCraft
  100. Three years of reviewsOperator
  101. The tournament lands at twoMarket
  102. Opened to be seen inInside
  103. Asked from LondonOperator
  104. The compound talksMarket
  105. The first branch pays for itInside
  106. The new pin inherits everythingOperator
  107. The ballroom is fullMarket
  108. Paid for in JanuaryOperator
  109. The sentence that cost the mostCraft
  110. Read the leave chartInside
  111. An address with no doorMarket
  112. The date you come backOperator
  113. The retainer needs a briefInside
  114. The lease outlived the testMarket
  115. The account learns who stayedOperator
  116. Where Cairo spent EidMarket
  117. The Eid phone callInside
  118. The alert nobody unmutesOperator
  119. Delayed, with a dateCraft
  120. The customer is on the roadMarket
  121. Counted as the campaignInside
  122. Closed on the first dayOperator
  123. Jeddah before HajjMarket
  124. The pre-order is the forecastOperator
  125. The size of the boxInside
  126. The graduation tableMarket
  127. The even cutOperator
  128. The creator on the wrong lineInside
  129. Across the causewayMarket
  130. The word summerCraft
  131. The sticker on the menuOperator
  132. Read the comments under the adMarket
  133. Resignations follow the school yearInside
  134. Moving money between brandsOperator
  135. The freezer by the doorMarket
  136. Funded by what was leftInside
  137. Paid media in a borrowed voiceOperator
  138. The fullest Friday of the yearMarket
  139. Sorted by the kitchenOperator
  140. The brief is a voice noteCraft
  141. Exams run the officeInside
  142. The summer leaves twiceMarket
  143. Judged on the doorstepOperator
  144. The leave calendarInside
  145. The cooler is the shelfMarket
  146. A month of three weeksOperator
  147. Who could raise the priceMarket
  148. The number belongs to the cashierInside
  149. Renting the cardOperator
  150. A standard you can sayCraft
  151. Different by their measureMarket
  152. Silence needs a signatureInside
  153. Before they askOperator
  154. Specialty is the category nowMarket
  155. Better wins the weekOperator
  156. Everyone is a peace treatyInside
  157. The worst branchMarket
  158. Broad felt like ambitionOperator
  159. When they stop checkingInside
  160. Twenty years on the cornerMarket
  161. The size of the askCraft
  162. The first message is a receiptOperator
  163. The clause the distributor trustsMarket
  164. Permission not to answerInside
  165. Melted at the doorOperator
  166. The fishmonger your mother trustsMarket
  167. The price of a yesInside
  168. Too small for the dropdownOperator
  169. The fifth coffee shopMarket
  170. Whoever has it nowOperator
  171. Between the plumber and the auntCraft
  172. Which days get the emailInside
  173. Bigger than the nameMarket
  174. A message is not a leadOperator
  175. Nobody has to askInside
  176. The showroom is for the websiteMarket
  177. They only met the offerOperator
  178. A winter month for a decadeMarket
  179. Judged on thirty nightsInside
  180. Only ever met you at nightOperator
  181. No occasion to lean onCraft
  182. Sold by the gramMarket
  183. Finance's Ramadan begins nowInside
  184. One weekend, two occasionsOperator
  185. Egypt's biggest gifting dayMarket
  186. Nobody needed a driverOperator
  187. Sent from an empty officeInside
  188. Field notes, Eid morningMarket
  189. The buyer you have never metOperator
  190. Both, which means neitherInside
  191. Cairo goes home for EidMarket
  192. The gift note fieldCraft
  193. The free box slows the lineOperator
  194. The queue for new notesMarket
  195. Field notes, the last weekInside
  196. The tent empties earlyOperator
  197. Read the floor planMarket
  198. The night shift nobody invoicedInside
  199. Fixed price, moving costOperator
  200. The aisle changes handsMarket
  201. The listing says closedOperator
  202. The fifteen-second versionCraft
  203. The line that arrived signedInside
  204. The city that peaks in RamadanMarket
  205. The subscription does not fastOperator
  206. The easiest money of the yearInside
  207. The room sells twice a nightMarket
  208. Back by night tenOperator
  209. Decided by the second FridayMarket
  210. Officially off, still decidingInside
  211. Volume on the wrong nightOperator
  212. Nobody wrote the noCraft
  213. A holiday with no daytimeMarket
  214. Two owners, one iftarInside
  215. The second restaurant at oneOperator
  216. Field notes, Ramadan's first FridayMarket
  217. A promise made by a pageOperator
  218. Three days are not dataInside
  219. The day shortens by lawMarket
  220. Ten minutes at sunsetOperator
  221. Approved for a different dayInside
  222. The set menu on a full nightMarket
  223. Two lines for two nightsCraft
  224. The customer is not fastingOperator
  225. The hour before the cannonMarket
  226. Everyone's channel workedInside
  227. The app's deadline, not the moon'sOperator
  228. Post-iftar is three daypartsMarket
  229. The guest list, not the chartInside
  230. Duplicated with last year's datesOperator
  231. A season before the seasonMarket
  232. The segment nobody can buildOperator
  233. A month on the fridgeCraft
  234. Where the Ramadan money came fromInside
  235. Lunch has two weeks leftMarket
  236. The photo is from JulyOperator
  237. Read the gift listInside
  238. The price that makes the newsMarket
  239. Landed before the monthOperator
  240. Cast, not placedMarket
  241. Flat fee, lumpy yearInside
  242. One month, three businessesOperator
  243. Arabic takes more roomCraft
  244. Eaten in the carMarket
  245. The budget that grew on paperInside
  246. The account manager changedOperator
  247. Here until MarchMarket
  248. Rented visibilityOperator
  249. Reorganised five weeks outInside
  250. Field notes, the wedding hallMarket
  251. The old pack in the filmOperator
  252. Approved is not releasedInside
  253. Printed for one monthMarket
  254. Write the six seconds firstCraft
  255. The new agency rebuildsOperator
  256. The app's Ramadan pageMarket
  257. Year to date, day tenInside
  258. Drafted and pausedOperator
  259. Dressed for the guestsMarket
  260. Answering on the seventhInside
  261. Three times the budgetOperator
  262. The fasting shelfMarket
  263. A month to sit outOperator
  264. The customer replies in voiceCraft
  265. The first request of the yearInside
  266. Resolutions follow the weatherMarket
  267. The rota is the campaignOperator
  268. The review with two columnsInside
  269. The room's real priceMarket
  270. Every send spends somethingOperator
  271. The week the residents leaveMarket
  272. Read the out-of-officeInside
  273. Ask the driverOperator
  274. Name the day or say nothingCraft
  275. Christmas comes twice in CairoMarket
  276. Two sets of booksInside
  277. Nothing behind the bookingOperator
  278. The terrace monthMarket
  279. Declined on the nineteenthOperator
  280. The target nobody loweredInside
  281. Who is actually shutMarket
  282. Two weeks unsupervisedOperator
  283. Paid for the forecastInside
  284. The small market reads closelyMarket
  285. The sign on the doorCraft
  286. The Friday editOperator
  287. The brunch is the formatMarket
  288. The zero was never zeroInside
  289. Nothing left but the discountOperator
  290. When two calendars collideMarket
  291. The box was already boughtInside
  292. The ad that outlived its offerOperator
  293. Field notes, race weekendMarket
  294. Step down, do not switch offOperator
  295. The accent in the copyCraft
  296. Whoever is at their deskInside
  297. Delivered after the holidayMarket
  298. Flows do not read the calendarOperator
  299. The safe mistakeInside
  300. A Friday that starts at fourMarket
  301. The basket is a waiting roomOperator
  302. Only the colour was translatedMarket
  303. Fifteen clients, one FridayInside
  304. The empty box at checkoutOperator
  305. The asteriskCraft
  306. What is left on the railMarket
  307. When the group chat goes quietInside
  308. The address fieldOperator
  309. Never reached the shelfMarket
  310. Every creator has the same codeOperator
  311. November becomes the targetInside
  312. The stacked discountMarket
  313. The refused boxOperator
  314. Who holds the account on FridayInside
  315. A discount moves the clockMarket
  316. The forward outlives the offerCraft
  317. Advertising what you cannot sellOperator
  318. A day you do not ownMarket
  319. The competitor set your priceInside
  320. Eleven months darkOperator
  321. The window that did not changeMarket
  322. Which line it lands onInside
  323. Everyone bids on the same dayOperator
  324. Last year's priceMarket
  325. The warehouse writes the offerOperator
  326. Up toCraft
  327. The target chooses the discountInside
  328. The waiting weekMarket
  329. If you cannot pause itOperator
  330. Who holds the phoneInside
  331. The customer who does not eatMarket
  332. The share you do not signOperator
  333. The seller's yearMarket
  334. Thursday at fourInside
  335. Dark on paydayOperator
  336. Photograph what arrivesCraft
  337. After the showMarket
  338. The calendar on the wallInside
  339. Reconcile before you reportOperator
  340. The other festive seasonMarket
  341. Tuesday lunchOperator
  342. The cc lineInside
  343. The pickup queueMarket
  344. Nobody owns the size guideOperator
  345. No surprisesInside
  346. A statement in square metresMarket
  347. The first question is the priceCraft
  348. Changes at two in the morningOperator
  349. The office manager books DecemberMarket
  350. Paid in titlesInside
  351. Where accounts stallOperator
  352. The October numberMarket
  353. Cairo is celebratingInside
  354. A holiday the account cannot seeOperator
  355. The terraces reopenMarket
  356. Named after nothingOperator
  357. The pack is not a posterCraft
  358. Whoever had the timeInside
  359. Smaller, not lowerMarket
  360. One lever, two promisesOperator
  361. The review with no numberInside
  362. A green dessertMarket
  363. Still green on FridayOperator
  364. What is left on the shelfMarket
  365. The staff are the audienceInside
  366. Somebody is working todayOperator
  367. The greeting nobody readsCraft
  368. The number becomes the offerMarket
  369. A holiday in the run rateInside
  370. The month the film ateOperator
  371. Who stayed in AugustMarket
  372. Everyone buys the same TuesdayOperator
  373. The last person askedInside
  374. The permit is the shortlistMarket
  375. A Saudi return addressOperator
  376. Count the approversInside
  377. The number in the cornerMarket
  378. A name in two scriptsCraft
  379. Run from CairoOperator
  380. Which ArabicMarket
  381. Regional means DubaiInside
  382. The buyer decides NovemberOperator
  383. One poster, three shelvesMarket
  384. The August deckInside
  385. Planned on August numbersOperator
  386. The year starts this weekMarket
  387. What ran while you were awayOperator
  388. Written to be forwardedCraft
  389. Committed alreadyInside
  390. Field notes, the uniform shopMarket
  391. Friday's cookOperator
  392. The distributor's SeptemberInside
  393. The countdown has a licenceMarket
  394. Sample size of the adviceOperator
  395. The school run daypartMarket
  396. The deck and the buyInside
  397. Posted at eleven at nightOperator
  398. The same backpackCraft
  399. The September walletMarket
  400. Use it or lose itInside
  401. One peak fewerOperator
  402. Closed for the summerMarket
  403. Cheap traffic, wrong answersOperator
  404. The word phasedInside
  405. The city comes back in orderMarket
  406. The customer's summerOperator
  407. The last thirdInside
  408. The form decides the offerMarket
  409. An offer in one breathCraft
  410. The one-product ceilingOperator
  411. The fee for being seenMarket
  412. Signed while they were awayInside
  413. What breaks when nobody is checkingOperator
  414. The school year starts three timesMarket
  415. Four ideas, one customerInside
  416. Choosing, then solvingOperator
  417. August is the floorMarket
  418. Flat through the empty fortnightOperator
  419. Where the voice livesCraft
  420. Fielded in JulyInside
  421. Sold on the way outMarket
  422. Open when nobody is lookingOperator
  423. Hired in JulyInside
  424. A sale for the warehouseMarket
  425. Still runningOperator
  426. The number on the flyerMarket
  427. A day off in one countryInside
  428. Who meets the new priceOperator
  429. Six months in one sittingCraft
  430. Cairo is openMarket
  431. Left in chargeInside
  432. In line with seasonalityOperator
  433. The valet in JulyMarket
  434. The overlap hourOperator
  435. Set by someone with a summerInside
  436. Everything falls due at onceMarket
  437. The founder's week offOperator
  438. Where the agency wentInside
  439. Field notes, the North CoastMarket
  440. The auto-replyCraft
  441. The dip everyone agrees onOperator
  442. Who funds the summer dealMarket
  443. A year that starts in JulyInside
  444. The month the money movesOperator
  445. The summer branchMarket
  446. Approved in JulyInside
  447. Managed or messagedOperator
  448. The third personMarket
  449. Plumbing seasonOperator
  450. The word for the customerCraft
  451. Halfway is the endInside
  452. Follow the air conditioningMarket
  453. The city comes out lateOperator
  454. The meetings that stopInside
  455. Same room, different guestMarket
  456. Ask the rota firstOperator
  457. Paid in riyals, spent in CairoMarket
  458. Spent by the thirtiethInside
  459. The feed has left the countryOperator
  460. The singular youCraft
  461. Cairo loses its weekendsMarket
  462. Written by whoever stayedInside
  463. Two calendars on one deskOperator
  464. It does not empty, it movesMarket
  465. The pause is not freeOperator
  466. Explaining June to head officeInside
  467. Twice the price by the seaMarket
  468. A beach nobody here is onOperator
  469. Divided by twelveInside
  470. Ninety days on the coastMarket
  471. The shortest copy of the yearCraft
  472. Compared to whatOperator
  473. Who stays behindMarket
  474. Who works on EidInside
  475. The dashboard on Eid morningOperator
  476. A share of a sheepMarket
  477. Giving without the postInside
  478. Spend runs through the holidayOperator
  479. The shelf knows which EidMarket
  480. The courier sets the end dateOperator
  481. The second ideaCraft
  482. Who is here in AugustInside
  483. A three-month cityMarket
  484. The stall is six weeks oldOperator
  485. Nobody's job to rememberInside
  486. The last order before the airportMarket
  487. The auction has no categoriesOperator
  488. The afternoon shutterMarket
  489. Decided on WhatsAppInside
  490. Forty assets, one ideaOperator
  491. Write the loss firstCraft
  492. The other EidMarket
  493. The shock absorberInside
  494. Pace to paydayOperator
  495. A small market fills upMarket
  496. Paying for the same startOperator
  497. Who has adminInside
  498. The day starts at nineMarket
  499. Three twos make sixOperator
  500. Waiting for the signatureInside
  501. A radius is an audienceMarket
  502. The customer wrote it firstCraft
  503. Copy of copy of campaignOperator
  504. The house is revisingMarket
  505. A test to settle an argumentInside
  506. Too small to testOperator
  507. Summer's first price riseMarket
  508. The money comes quarterlyInside
  509. The dashboard's weekendOperator
  510. When the terrace closesMarket
  511. The account works the holidayOperator
  512. Best needs a witnessCraft
  513. Afraid of MarchInside
  514. Rented for the weekendMarket
  515. Who wrote the wrapOperator
  516. The Saturday screenshotInside
  517. Friday moves to nineMarket
  518. The terrace you already paid forOperator
  519. Booked on ThursdayMarket
  520. Cut in Dubai, felt in CairoInside
  521. Full feed, empty checkoutOperator
  522. Greeting a day not yoursCraft
  523. Feseekh weekMarket
  524. The ones who did not have toInside
  525. One message for everyoneOperator
  526. Time to change their mindMarket
  527. The flow still says RamadanOperator
  528. What the giving was forInside
  529. Between Eid and the exodusMarket
  530. Rebuilt, not resumedOperator
  531. Three days on the calendarInside
  532. What the distributor still holdsMarket
  533. The brief said RamadanCraft
  534. Bought for the tableOperator
  535. The bag is the dining roomMarket
  536. The year starts in AprilInside
  537. The courier holds the cashOperator
  538. The first Friday after EidMarket
  539. Only what was servedInside
  540. Growing slower than the monthOperator
  541. Eid is not RamadanMarket
  542. Turning the day back roundOperator
  543. The greeting from a brandCraft
  544. Until after EidInside
  545. Nobody compares prices tonightMarket
  546. Where the audience wentOperator
  547. The iftar you do not hostInside
  548. The second day of EidMarket
  549. Built for a moving dateOperator
  550. The price of kahkMarket
  551. The verdict comes earlyInside
  552. Suddenly a giftOperator
  553. Not every motherCraft
  554. A gift judged by the tableMarket
  555. Eleven days earlier every yearInside
  556. The month risesOperator
  557. Feed the driverMarket
  558. The email that lands at iftarOperator
  559. Approved at elevenInside
  560. Eid begins in the middleMarket
  561. The second peakOperator
  562. Which budget the donation sits inInside
  563. The ad break people watchMarket
  564. Blessed, together, generousCraft
  565. The reply comes at tenOperator
  566. What the family group forwardsMarket
  567. Credit for the moonInside
  568. The small account's RamadanOperator
  569. Bigger than the householdMarket
  570. Whose table the ad is forInside
  571. Two prices for one dayOperator
  572. The first morningMarket
  573. Ready in the wrong orderOperator
  574. The reader at elevenCraft
  575. One Ramadan, written onceInside
  576. Who books the iftar tentMarket
  577. Two holiday calendarsOperator
  578. Keep the post, cut the mediaInside
  579. Already in the houseMarket
  580. The code under the postOperator
  581. A holiday without a defaultMarket
  582. Half the team will be fastingInside
  583. The day ends at suhoorOperator
  584. A greeting is a signatureCraft
  585. Served without being seenMarket
  586. Least authority, whole audienceInside
  587. Ten identical bouquetsOperator
  588. The other Valentine's DayMarket
  589. Open four days a yearOperator
  590. Six signatures for a postInside
  591. The shelf fills before the moonMarket
  592. The cheap monthOperator
  593. The four-day regionInside
  594. The Friday replyMarket
  595. The three-minute filmCraft
  596. Everyone eats at the same minuteOperator
  597. Thirty nights at one tableMarket
  598. The week head office visitsInside
  599. The ceiling is a censusOperator
  600. Four weeks outMarket
  601. Which page the number is onInside
  602. The quiet accountOperator
  603. Sell-in is not demandMarket
  604. The same on a TuesdayOperator
  605. Understood is not heardCraft
  606. The family is the boardInside
  607. Busiest after midnightMarket
  608. The Friday hoursOperator
  609. Year on year, minus eleven daysInside
  610. A country in a dropdownMarket
  611. Three shared daysOperator
  612. Iftar is sold to officesMarket
  613. Instruction down, comment upInside
  614. Named by whoever was awakeOperator
  615. Riyals, not percentagesCraft
  616. The kiosk never saw the adMarket
  617. The buy is the planInside
  618. The second audienceOperator
  619. The desert weekendMarket
  620. History is not an assetOperator
  621. The threshold is the jobInside
  622. Awareness does not stay boughtMarket
  623. Ramadan by the hourOperator
  624. The curve nobody drewInside
  625. The eve, not the dayMarket
  626. A table is not an ideaCraft
  627. A channel needs a readerOperator
  628. The second ChristmasMarket
  629. How the number arrivesInside
  630. Restarting as a strangerOperator
  631. Day one is mid-seasonMarket
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