Strategy First, Then Tactics 🧠💗

Tactics without a declared strategy turn busy work into wheel‑spinning. Say the goal out loud, then let tactics serve it.

  • Tactics are loud, strategy is quiet. Shiny moves distract, direction aligns.

  • Unsaid strategy leaks. People infer aims and pull in different directions.

  • Clear aims unlock creativity. Teams invent better plays when they know the game.

  • Measurement follows intent. If you cannot define success, you cannot see it. 🧿

What to do:

  1. Write the strategic intent in one sentence, share it.

  2. List tactics that clearly advance that intent.

  3. Stop or swap anything that does not move the needle.

At MadanyCo, we start with the point on the horizon, then pick the shortest path. 💖

TL;DR:

Declare strategy first, let tactics line up behind it.

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Find the Right Length for the Message 🧬💖

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Choose Clarity Over Committee 🧠💗